I think that the Amazon Kindle commercial is fundamentally flawed.
It’s too good. Too magical and fantastical. It captures the essence of why we read – to escape and experience and stretch our imaginations – too perfectly.
It makes me want to read actual books, with pages and dust covers and bookmarks – not an electronic device that we have to monitor the power bar during marathon reading sessions.
I’m a reader – a book or more a week – and this commercial shows exactly why I can’t bring myself to switch to a Kindle.