One of my major responsibilities at work is spearheading email marketing campaigns. I work with our sales team to determine the message they want to send, tighten the verbage, and then work with our inhouse graphic designer to create the html and send the email to specific lists of potential clients.

I’m currently using a local company to send and track these email blasts, but am less than satisfied with their tracking ability. Their tools just don’t give me the information I’m looking for so I’m researching similar companies, like iContact.

iContact offers an unmatched ease of use, with multiple templates and tracking capabilities to get the most out of your company’s email marketing campaign, included in packages starting at only $9.95 a month with a 15 day free trial.

Email newsletters and bulk email marketing is a great tool to reach potential clients when the company you work with takes care of the technical aspects like managing bounces and unsubscribes, and those are just a few of hte services that iContact offers.