The CEO of Victoria’s Secret, Sharen Turney, said yesterday during a conference call with investors that the VS brand has gotten too sexy and has strayed too far from its roots.

While they aren’t selling liquid latex (although, that may be a strategy they should consider), Victoria’s Secret isn’t as classy or sophisticated as it used to be. I’ve been shopping there for over ten years, and I’ve seen a decrease in quality under garments, and an increase in trashy lingerie and clothing. I no longer buy bras or pajamas from Victoria’s Secret, but I do purchase my underwear there, making a bee-line for the cotton undies and avoiding the Pink products like the plague.

The Pink line uses bubble gum colors and stuffed animals to target middle-school age girls, whether that was the brand’s intent or not. I’m not sure where these young girls are getting the money to buy clothing from the Pink line, or when shopping at a lingerie store become appropriate for a 13 year old, but it’s inappropriate. I wore Hanes underwear from Wal-mart until I was in college!

Sharen Turney said that changes are going to be made to bring the brand back to it’s former glory. The new target audience will be “an aspirational buyer who is 26″, bra launches will be fewer, and a “good, better, best” pricing strategy will be followed. Hopefully that strategy will also involve increasing quality while rethinking the $7.50 price tag on a single pair of cotton underwear.

So, do you shop at VS? Is it trashy or classy? Do you, or would you, let your young daughter shop at VS? If you don’t shop at VS, where do you buy your under-things?